Comments on: "I am Starbucks" Campaign http://www.searchyogi.com/2007/04/22/i-am-starbucks-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=i-am-starbucks-campaign We are a marketing agency specializing in Search Engine Marketing, Web Analytics, social media marketing, Lead generation, Customer Acquisition and Monetization. We can help with a wide variety of tools including Salesforce, Marketo, Omniture and Google Analytics. Wed, 12 Nov 2008 18:32:10 +0000 hourly 1 By: Large Hamster http://www.searchyogi.com/2007/04/22/i-am-starbucks-campaign/comment-page-1/#comment-6 Large Hamster Tue, 24 Apr 2007 13:33:00 +0000 http://searchyogi.wordpress.com/2007/04/22/i-am-starbucks-campaign/#comment-6 Starbucks is the world's largest buyer of Fair Trade coffee. If Starbucks sold only Fair Trade coffee, no one else could as they would then buy all of it. 2% of the world's coffee production is Fair Trade certified and Starbucks buys 2% of the world's coffee production. <br/><br/>The Fair Trade certification is not typically even possible for larger growers as it is designed for smaller co-operatives. The C.A.F.E. program which is focued on the environment, sustainability, and workers rights is more inclusive. <br/><br/>Note that 7-10 cents of each pound of Fair Trade coffee sold goes back to the Fair Trade organization and not to farmers. The net price received by farmers from Starbucks often exceeds the Fair Trade net price ($1.41 gross in 2006 or $1.32 net).<br/><br/>60% of the coffee sold by Starbucks in 2006 was either C.AF.E. or Fair Trade. Here is a link to the C.A.F.E. requirements.<br/><br/>http://www.scscertified.com/csrpurchasing/sbux/docs/CAFEPracticesEvaluationGuidelines220107.pdf<br/><br/>Starbucks size and success does not automatically make the company corrupt or evil. Starbucks is the world’s largest buyer of Fair Trade coffee. If Starbucks sold only Fair Trade coffee, no one else could as they would then buy all of it. 2% of the world’s coffee production is Fair Trade certified and Starbucks buys 2% of the world’s coffee production.

The Fair Trade certification is not typically even possible for larger growers as it is designed for smaller co-operatives. The C.A.F.E. program which is focued on the environment, sustainability, and workers rights is more inclusive.

Note that 7-10 cents of each pound of Fair Trade coffee sold goes back to the Fair Trade organization and not to farmers. The net price received by farmers from Starbucks often exceeds the Fair Trade net price ($1.41 gross in 2006 or $1.32 net).

60% of the coffee sold by Starbucks in 2006 was either C.AF.E. or Fair Trade. Here is a link to the C.A.F.E. requirements.

http://www.scscertified.com/csrpurchasing/sbux/docs/CAFEPracticesEvaluationGuidelines220107.pdf

Starbucks size and success does not automatically make the company corrupt or evil.

]]>