Power of Niche markets
Check out the extract from this article about urban poultry farming. One of the sites catering to folks interested in this topic is generating 6 million PVs/month. That’s probably a million plus uniques/month!
Chicken farmers are finding each other on sites like TheCityChicken.com, UrbanChickens.org and MadCityChickens.com. BackyardChickens.com logs some 6 million page views each month and has some 18,000 members in its forum, where community members share colorful stories (giving a chicken CPR), photos (from a California chicken show), even look to each other for comfort. “I am worried that non-BYC people won’t understand why a 34-year-old woman would cry over a $7 chicken,” writes a Stockton, N.J., woman, whose chicken was killed by a hawk.
